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17.7.12

Lana Del Rey for H&M

Lana Del Rey is the new face of H&M fall/winter 2012 campaignThe company released two ad images shot by Inez & Vinoodh. The ads will be accompanied by a music video for Del Rey's cover of "Blue Velvet," which will debut on September 19th. 

"Lana is totally unique, and we wanted to create a print and film campaign that's just as special" ,"The mood is very LA noir and is inspired by our Fall collection, which also fits with Lana's own personal style." - H&M creative director Donald Schneider. 

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