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Behind The Scene: Di Morini Holiday Campaign

By Francheska N. Quiñones 
There is a slight intensity that is instilled within each morning walk being taken along the streets of Old San Juan.  Its bold hues reflect on the city’s memoirs and actuality with a faint scent of Christmas delight.  A joyous pizzazz wandered along the cobblestone lanes serving as the surrounding for DiMorini’s latest campaign.  Although the photo shoot took place behind ivory walls (CoquíLabs offices) the shoes, clothes and model were primed for a lovely stroll down historical lane.

Vast balloons, basket bicycle and glistening confetti, these elements brought on the infinite giggles and smiles when being used.  DiMorini Christmas campaign opted the styling of all sable hued garments for the main luminary be their latest shoe collection.  Bow tied flats twinkled with their holiday glamour while heels dipped in a variety of red, raven, crème, champagne and an argent gray remained for the everyday panache.

The charming model carried the DiMorini’ trademark in her carefree smirk.  Matte’s very own Editor-in-Chief, Rocio Lugo Quijano executed the shoot emitting a masterful and zestful vibrancy in which she captured behind the camera.  Champagne and festive decorations entwined the buoyant self of the DiMorini gal.  For this campaign, there is nothing wrong with an extra sparkle to your step.    

Agency: CoquiLabs / Model: Perla Elosegui from Unica / Photography: Rocío Lugo Quijano / Hair & Makeup: Cristobal Salon / Clothes: Verónika PagánBad Fashion for Bad People and Pipe by Felipe Rosado / Clothes and Accessories: Moni & Coli / Styling: Eimy Figueroa / Balloons: Balloons Unlimited / 
Furniture: West Elm / Props: ArquetipoCiclo Canibal